Why it matters
MARKET
What is your on-trade market share in volume and in value?
Compare your results with competing suppliers
consumers
Who are your on-trade consumers?
How are events, weather and promotion influencing consumption?
In what types of bars and restaurants are your products being consumed?
product
How does your product mix vary over time and by region?
What are your products being combined with?
Know your on-trade distribution network (numeric & weighted)
Find your blind spots
revenue
What are your products’ on-trade price points?
What are your competing suppliers’ price points?
What are your sales over time and per region?