Know exactly what, where and how drinks are consumed in Horeca
Tea Time Data turns millions of ticket receipts into clear insights on price, venues, promotions and product mix, updated every week. So for bars, cafés and restaurants (horeca or on-trade) your sales and marketing teams can decide on facts, not gut feeling.
The on-trade market has always been a blind spot
In retail, brands know exactly what sells, where and at what price. In the horeca, drink brands have had to rely on wholesaler figures, surveys and sales-team impressions.
The result: prices you can't see, market shares you need to estimate, campaigns you can't measure and sales teams without hard facts, etc.
Tea Time Data changes that.
Facts for every sales and marketing decision
What do venues charge for your product, by region, and how does that compare with competitors?
What is your real market share in volume and value per region / post code?
Which types of venue sell the most of your product?
Is your venue count growing, and what are competitors doing?
What did your campaign really return?
Which of two campaigns worked better? What are the key elements a marketing campaign should have?
How does your product mix vary by region?
What is it drunk with, and when? What influences customers when buying your product?
Three ways to use our data
Your standard dashboard. Price, volume, venue presence, real-time distribution, market share and regional trends, ready from day one.
Your own dashboard, built around your KPIs, regions and sales organisation.
Data files delivered to your in-house data team or sales & marketing team on a fixed schedule.
From ticket receipts to insights
We collect anonymised sales data from point of sales (“POS”), industry partners and public sources. Our team and AI models then clean and classify every line, so "Coca 33cl", "coke" and "CCL" all count as the same product. Coca Cola is written in 136 different ways in our database. Imagine what it means to classify all the 1,600 beer brands we have in Belgium!
All data is anonymised and used in line with GDPR and the European Data Act.
Data is our cup of tea
Tea time is a moment to sit back and reflect. That’s what our data gives you: time to step back, discuss with colleagues and decide with confidence.
Behind it is a team with years of experience in FMCG, business and data, supported by a strategic Advisory Board and trusted partners.
Let's talk data
Tell us about your business, we'll get back to you.
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