Solutions

No two drink brands are alike. Neither are our solutions.

Every brand has its own challenges, its own view of the market and its own way of organising sales. So we tailor our data to each client. That’s why our clients rely on it, week after week.

How it works

From receipt to insight.

POS
Tea Time
BRASSERIE DU PARC
Av. Louise 120 · 1050
14/05/202612:42
COCA 33CL3,20
CROQ MONS.9,50
FRITES4,00
ESPR.2,60
TOTAL19,30
CAFÉ DE ZWAAN
Suikerrui 12 · 2000
14/05/202618:05
COKE3,20
JUPI 252,80
SPAG BOLO14,50
TIRAMISU6,50
TOTAL27,00
1Receipt anonymised by POSVenue name & address anonymised.
Only postal code is shared.
BRASSERIE DU PARC
Av. Louise 1201050
14/05/202612:42
COCA 33CL3,20
CROQ MONS.9,50
FRITES4,00
ESPR.2,60
TOTAL19,30
CAFÉ DE ZWAAN
Suikerrui 122000
14/05/202618:05
COKE3,20
JUPI 252,80
SPAG BOLO14,50
TIRAMISU6,50
TOTAL27,00
2Anonymised data 
received
Product matchingDrinks, food & snacks
COCA 33CL→Coca-Cola 33cl
COKE→Coca-Cola
JUPI 25→Jupiler 25cl
CROQ MONS.→Croque monsieur
ESPR.→Espresso
3Matched
Coca-Cola 33cl · BelgiumAverage on-trade price
€3.24+4.2%
Brussels€3.42
Flanders€3.18
Wallonia€3.05
Brussels venues charge 12% more than Wallonia.
4Insight
ON-TRADE View

The essential metrics, ready from day one.

Some metrics matter to every drink brand. ON-TRADE View brings them together in one online dashboard:

  • Price, by region and venue type
  • Volume, by region and venue type
  • Share of throat, absolute or relative figures
  • Market share, in volume and value, by region and venue type
  • Venue presence: which type of venue sells your product, and what is the trend
  • Information by the hour, every day. Updated weekly

Many clients start here. It's the basis for a conversation about more specific needs, which leads to ON-TRADE Strategy.

Updated weekly
Tea Time
On-trade viewPricingVolumesShare of throatMarket shareBenchmark
AREAAll of Belgium⌄
OUTLETSAll outlets⌄
BRANDBrand 1⌄
Average price · Brand 1 33cl
On-Trade Strategy

Your market, your KPIs, your dashboard.

Every brand sees its market in its own way: its own regions, venue types and sales organisation. One solution does not fit all.

So we build dashboards (tables and charts) around your KPIs. The data is updated every week, giving your team an accurate, up-to-date view of the questions that matter most to you.

Built around your KPIs
Tea Time
On-trade strategyPOC clustersRegion clustersDefined KPIsPersonalised dashboard
AREAAll of Belgium⌄
OUTLETSAll outlets⌄
BRANDBrand 1⌄
Index by venue type · vs all outlets (100)
ON-TRADE Data

Our data, in your systems.

Some large drink brands have their own IT and data teams. We work with them to define exactly which data feed they need. The files are then delivered on a fixed schedule, ready to use in your own tools and models.

CSV · every Monday
Tea Time
On-trade dataData fieldsPeriodicityExports
AREAAll of Belgium⌄
OUTLETSAll outlets⌄
BRANDBrand 1⌄
Export · volume feed (units) · CSV, weekly
JanFebMarAprMayLast 3 moLast yearYTD
All drinks00000000
NARTD00000000
Water00000000
Soft00000000
Colas00000000
RTD tea00000000

Let's talk data

Tell us about your business, we'll get back to you.

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